Valentino Rossi launches VR46 Metaverse


Valentino Rossi in partnership with The Hundred launches ‘VR46 Metaverse’ to offer new immersive experiences, NFT content and gaming for motorsport fans globally. 

Valentino Rossi with The Hundred for new ‘VR46 Metaverse’ joint venture

Italian motorbike racer with 9 world titles to his name, Valentino Rossi, is racing for new pole positions with Italian media holding company The Hundred. 

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This is the launch of VR46 Metaverse, the new joint venture dedicated to the creation and development of unique content about the VR46 brand in the metaverse, gaming universe and NFT environment. 

In this regard, Rossi, also known as “The Doctor”, commented:

“Entering this industry is a really exciting adventure that I have decided to tackle in a structured way together with some great partners. I am thrilled to be able to reach fans all over the world, bringing them the atmosphere and enthusiasm of VR46 through new technologies, and I think this project marks a very important step forward for the brand”.

VR46 Metaverse dedicated to The Doctor and more

valentino rossi avatar
Valentino Rossi’s avatar, ‘The Doctor’

The aim of the VR46 Metaverse is to create, within persistent virtual worlds, a global platform dedicated to “The Doctor”, the VR46 Racing Team and the Academy, where fans of the rider and all motorsport enthusiasts will be able to meet official VR46 riders, interact with other users and even compete against each other.

At the moment, the project has a multi-year roadmap, starting in 2022 and guaranteeing continuous support in the years to come.

Jean Claude Ghinozzi, as CEO of the joint venture, will direct the work. In the early content of 2022, there will be immersive and engaging experiences for both Valentino Rossi’s historic fan base and the new audience generated by the advent of these new technologies. 

VR46 is a group of companies owned by Valentino Rossi, created to manage various projects in the field of Motorsport:

  • VR46 Racing Team, created to support emerging riders from Moto3 to MotoGP, and already world champion in 2018 with Francesco Bagnaia;
  • VR46 Riders Academy, an innovative project to provide professional and sporting support to young Italian riders during their career; 
  • VR46 Racing Apparel, a sports merchandising project inspired by Valentino Rossi’s revolutionary vision.

The NASA Martian Metaverse

In addition to the world-famous sports champion Valentino Rossi, the metaverse has also won over NASA, which aims to create the new Martian Metaverse. 

Recently, the US space agency, in collaboration with Epic Games and Buendea, launched the NASA MarsXR Challenge. A new challenge to find developers who want to help create experiences in the Mars metaverse using Virtual Reality

The Challenge has a total prize pool of $70,000, divided among twenty individual prizes.





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