Warner Bros. also plans to issue a few limited-edition cards using imagery and characters from the latest DC Comics film, “The Batman,” starring Robert Pattinson.
NFTs are unique digital tokens that exist on a blockchain like Ethereum and signify one’s ownership over an asset. Non-fungible tokens have often been compared to trading cards because of their subjective value, varying rarities, and collectible ethos.
“Trading cards have been a favorite of fans for decades. Combining that enthusiasm for collecting with a custom NFT is just brilliant,” Pam Lifford, president of global brands and experiences for Warner Bros., said in a statement.
The “hybrid” card packs will be priced from $5 to $120. Buyers will have to download a mobile app called Hro to redeem their physical cards’ NFT components, and to buy, sell, or trade other NFTs from the collection.
This news comes after Warner Music Group just announced it would be partnering with play-to-earn NFT game Splinterlands to give musical artists greater access to NFT marketplaces.