A new report claims that US retail investors are showing increasing favorability to crypto, with adoption growing by 50% this year. Although it’s the largest market, India had even higher rates of grassroots usage.
Stablecoins are also growing to unprecedented levels, allowing users convenient on- and off-ramps between TradFi and Web3. Retail hype for digital assets is growing, even though institutions are becoming influential.
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US Crypto Adoption on the Rise
TRM Labs, a crypto analysis firm that investigates crime and has issued massive reports on illicit Web3 activity, just turned its gaze to less lurid topics. Specifically, the company compiled a report on crypto and stablecoin adoption around the world, determining that the US grew by 50% in this window:
“Crypto transaction volume in the US rose by roughly 50%, compared with the same period in 2024, to over USD 1 trillion. This cements the US’s position as the largest crypto market globally in absolute terms… highlighting that this growth is part of a sustained, multi-year trend,” it claimed.
Several key factors ensured that this US crypto adoption is more than a fluke. Everything from President Trump’s pro-crypto regulatory initiatives to massive institutional inflows has caused exchange traffic to climb 30% in late 2024 and early 2025, and consumer interest has only grown further since.
Demonstrating Grassroots Sentiment
To be clear, even though US crypto adoption is through the roof, it isn’t even the world leader. India, which saw on-chain transactions triple in the last 30 months, is doing even better. It, alongside Pakistan and Bangladesh, helped Southeast Asia cement its status as the fastest-growing region for crypto adoption.
Several other regions also exhibited impressive adoption. Four North African countries, Egypt, Morocco, Algeria, and Tunisia, ranked in the top 50 nations by crypto usage despite formal government bans and restrictions.
Still, though, regardless of grassroots adoption, the sheer monetary value of the US crypto market has left a huge impact. TRM reports that over 90% of stablecoins are pegged to the US dollar, and this market is booming. On-chain stablecoin transactions reached a record high this year, and they’re showing no signs of stopping.
The report is full of interesting data on a number of other worldwide trends, but there’s a key takeaway: even if institutions are taking over more of the market, retail sentiment is booming. Crypto is becoming a certified part of the world’s financial mainstream, which could present huge opportunities.