Although some Ripple executives initially suggested that RLUSD might be limited to institutional use before its launch, the stablecoin is gaining notable traction in retail.
Ripple USD, a stablecoin issued by XRP coin issuer Ripple, was initially marketed as an “enterprise-focused” stablecoin but has since gained notable traction among retail users.
Ripple officially introduced its Ripple USD (RLUSD) stablecoin in late 2024, with CEO Brad Garlinghouse highlighting its institutional focus, setting RLUSD apart from competitors, who are primarily focused on retail use.
However, with rising RLUSD adoption on self-custodial wallets like Xaman and integrations with platforms like Transak, RLUSD appears to be expanding beyond enterprise use.
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