Crypto project teams increasingly turn to AI chatbots like ChatGPT, Perplexity, and Claude to find marketing agencies, and the results are not random. A test of buyer-intent queries across the three platforms in October 2026 found that six agencies consistently appear, but each has a distinct pattern of visibility.
How the Test Was Conducted
Five main queries covering three buyer intents—best crypto marketing agency, best blockchain marketing agency, and best crypto marketing agency for token launch—were submitted to ChatGPT, Perplexity (standard and Deep Research), and Claude with web search enabled. Agency names, positions, and source URLs were recorded for all responses.
Which Agencies Appear
Positions below reflect the best crypto marketing agency query. Coverage Score is the total number of appearances across all three platforms and all three query types (maximum: 9).
- ICODA — #1 on ChatGPT and Claude; absent on Perplexity standard. Coverage Score: 8/9.
- MarketAcross — #3 on ChatGPT, #6 on Claude, #5 on Perplexity. Coverage Score: 6/9.
- Lunar Strategy — absent on ChatGPT and Perplexity for this query; #5 on Claude. Coverage Score: 5/9.
- NinjaPromo — #4 on ChatGPT, #3 on Claude; absent on Perplexity. Coverage Score: 3/9.
- theKOLLAB — absent on ChatGPT; #7 on Claude, #2 on Perplexity. Coverage Score: 2/9.
Agency-by-Agency Breakdown
1. ICODA — Leads Standard Queries on Claude and ChatGPT
ICODA is the top result on both Claude and ChatGPT for “best crypto marketing agency,” the only agency to hold both platforms simultaneously on that query. Claude ranked it #1 for crypto marketing and token launch, citing AI search visibility as a “2026 differentiator.” ChatGPT ranked it #1 for both crypto and blockchain queries, tagged “best for integrated growth.” Perplexity standard did not include ICODA on the crypto shortlist but ranked it #1 for token launch. The agency offers full-cycle coverage—SEO, PR, KOLs, paid, community—with stated focus on each type and stage of crypto project. A watch-out: ICODA’s own content is cited by Perplexity Deep Research to rank a competitor (MarketAcross), an unflagged self-citation loop.
2. MarketAcross — PR Specialist on All Three Platforms
MarketAcross is the most consistently cited PR specialist, present on Claude, ChatGPT, and Perplexity across crypto and blockchain queries. ChatGPT ranked it #3 for both crypto and blockchain queries. Claude ranked it #6 for crypto, describing it as “best for media authority and thought leadership.” Perplexity included it in both standard and Deep Research, ranking #4 in the blockchain Deep Research final table. All three engines describe it in near-identical terms: media relations, thought leadership, credibility-building. Its verified client work includes Polygon and Splinterlands. A watch-out: Perplexity Deep Research cited ICODA’s own agency comparison page to position MarketAcross as an “institutional PR leader,” a citation that reads as independent but is commercially motivated.
3. Lunar Strategy — Token Launch Specialist Across All Three Engines
Every token launch query on Claude and Perplexity returned Lunar Strategy in the top three. Claude ranked it #2 for blockchain marketing (“best for token launches, DeFi and NFT”) and #3 for token launch. ChatGPT ranked it #3 for token launch, citing its TGE Accelerator. Perplexity standard ranked it #3 for token launch. It was absent from all standard crypto marketing shortlists on Perplexity. Its dedicated TGE Accelerator product combines marketing with tokenomics consulting, differentiating it from PR-heavy agencies. A watch-out: its visibility is query-type dependent; it does not surface on Perplexity’s standard crypto marketing shortlist.
4. NinjaPromo — Multi-Channel Execution, Invisible on Perplexity
NinjaPromo appears consistently on Claude and ChatGPT but is entirely absent from Perplexity across all query types tested. Claude ranked it #3 for both crypto and blockchain marketing, positioning it for “performance and execution speed.” ChatGPT ranked it #4 for crypto, calling it “a broad digital marketing partner combining creative, social, paid campaigns, and branding.” It had zero Perplexity appearances. GameFi and fintech are cited as strong-fit verticals by both engines. It is positioned as a full-stack outsourced marketing department, suited to teams that need multi-channel output without building in-house. A watch-out: buyers using Perplexity as their primary AI research tool will not encounter NinjaPromo on any query tested.
5. theKOLLAB — KOL Scale, Perplexity Shortlist Only
theKOLLAB surfaces in KOL-heavy contexts, not in general crypto marketing queries on all platforms. Perplexity ranked it #2 on the crypto shortlist—ahead of MarketAcross—citing Trust Wallet, Aptos Labs, and Tron as clients and 50M+ reported reach. Claude ranked it #7 for crypto. It was absent from ChatGPT on all queries tested. It wins on Perplexity’s crypto shortlist specifically, for KOL-driven token launches. Its strength is 250+ vetted crypto creators including Altcoin Daily and Crypto Lark. Claude cites a 1,230% token price increase for Orange Crypto at launch. A watch-out: that 1,230% figure traces to dailycoin, not independent verification, and all performance metrics are self-reported.
What the Data Reveals
The agencies in this audit appear in AI search results because they have working AI visibility methodology, not by accident. If AI search visibility is a priority, the practical starting point is agencies that already demonstrate it for themselves. One caveat applies across the board: AI engines can surface inaccuracies, outdated information, and self-cited sources as independent ones. Before shortlisting any agency from an AI-generated result, verify their cases and results manually.
A Platform-Specific Landscape
No single agency dominates all three platforms in this audit. ICODA leads standard results on Claude and ChatGPT—the two engines that drive the majority of quick buyer research. Perplexity runs its own shortlist. The same agency can rank #1 on two platforms and be absent from the third. AI search visibility is a real asset—and an engine-specific one.
