Binance said it will provide legal assistance to female employees who become the subject of sexualized rumors and fabricated scandals. The commitment was announced by co‑founder and co‑CEO He Yi in a post on X on November 11, 2026.
What the pledge entails
According to He Yi, Binance’s legal department will actively support women on staff who are hit by unfounded rumors and scandals. The statement referenced a broader pattern of smear campaigns affecting several women across the crypto sector, including Binance staff, project leads in the BNB ecosystem, and women at competing firms.
Examples cited
Two Binance employees, identified as Sisi and 丫丫, were mentioned as having been subjected to derogatory rumors that included invasive references to personal items and imagery. Some of these references appeared in mainstream media as well as on anonymous social platforms.
Industry‑wide call
He Yi also urged the crypto industry to remove accounts that spread gender‑based misinformation. She emphasized the need for women to be evaluated on merit rather than rumor mills.
Context and impact
The announcement was first reported by Chinese‑language outlets and later amplified by English‑language crypto commentators. It is unrelated to any token launch or product update and is framed as a workplace and governance issue.
While the pledge does not have immediate market implications, Binance positions the policy as a step toward improving its corporate image and supporting talent acquisition, particularly for women in the sector.
