Binance has warned users about the rising risk of artificial intelligence scams, including deepfakes that impersonate the crypto exchange’s executives and employees.
The exchange said in a post on X that improvements in AI are making it harder to distinguish fake messages from real ones, adding that deepfakes are making impersonation scams harder to spot.
Fake video calls and messaging app approaches
Binance said scammers are creating realistic deepfake videos featuring company executives and staff. Fraudsters use these videos, some of which are highly realistic, to trick targets through fraudulent video calls, making victims believe they are interacting with real Binance personnel.
The exchange also warned that scammers often approach potential targets through messaging apps such as WhatsApp or Telegram. They impersonate Binance employees by using their names, photos and job titles to appear credible.
After making contact, a scammer may try to convince a target to send crypto, take part in an exclusive investment opportunity or take other financial actions.
How users can protect themselves
Binance assured users that no one from the company will ever reach out to them asking for money or offering unsolicited investment advice.
The exchange called on crypto users to be cautious about any unexpected messages, even if they appear to come from someone at the company they know. It noted that a realistic appearance no longer guarantees a person’s identity, because AI can now easily mimic voices and facial expressions.
Users should double-check any suspicious messages through official Binance support channels before taking any action.
