Bitcoin Suisse is relocating up to half of its Swiss workforce to international hubs as the crypto financial services company expands its global operations.
Founded in Zug in 2013, Bitcoin Suisse provides crypto trading, custody, staking and lending services. The restructuring could affect up to 60 of the company's 120 Swiss positions, primarily in back-office and administrative roles.
The affected functions are expected to move to Bratislava and Vietnam, where Bitcoin Suisse plans to establish a new location in the coming years. CEO Andrej Majcen cited cost efficiency as a key driver, noting that operating these services in both countries would be significantly less expensive than maintaining them in Switzerland.
Majcen stated that the restructuring is part of Bitcoin Suisse's strategy to expand internationally and build a broader wealth and asset management business, rather than a response to market weakness in the crypto sector.
The company has been pursuing international growth, having expanded beyond its Swiss market in June to target institutional clients, family offices, asset managers and high-net-worth individuals as part of its evolution toward a global wealth management platform.
Bitcoin Suisse has secured licenses in Liechtenstein and Bermuda earlier this year, while its Middle East subsidiary received full regulatory approval in Abu Dhabi in July.
