Coinbase has launched its first children’s book, “If You Find a Penny,” a limited-edition hardcover priced at $21.01 that includes $50 in bitcoin, the U.S. crypto exchange announced Thursday, Nov. 12.
The book uses a rhyming bedtime story to explore the changing nature of money. Its launch coincides with the first anniversary of the U.S. Mint producing its final penny, a milestone Coinbase is using to highlight the transition from physical currency to digital payments.
Bitcoin redemption details
Each book includes a unique QR code on its final page that allows buyers to claim $50 worth of bitcoin through a verified Coinbase account. Redemption is limited to U.S. residents aged 18 or older with verified Coinbase accounts, meaning children cannot directly claim the crypto.
Buyers can purchase up to five copies, with one bitcoin redemption allowed per book. According to Coinbase’s official FAQ, the bitcoin is deposited within one to two weeks of successful verification, and redemption codes expire Jan. 31, 2027.
Pre-orders and free digital edition
Pre-orders opened Nov. 12 through the book’s official website. Coinbase is targeting shipment before Dec. 18, ahead of the holiday season, but cautions that shipping dates could change.
Coinbase is also making the entire digital edition available to read online for free, allowing families to explore the story without purchasing the hardcover or claiming the bitcoin incentive.
“For a company building the future of finance, a children’s book might seem like an unexpected choice. That’s exactly why we made one,” Coinbase Chief Marketing Officer Catherine Ferdon said in a statement. “Kids are going to ask why the penny is gone, and ‘ask your parents’ isn’t an answer.”
Ferdon added that the book is “a story families can sit down with together, away from a screen,” and that it comes with “a first step into bitcoin for the kid’s future.”
