JD.com completed its acquisition of 59.8% of CECONOMY AG on November 12, 2026, paying €4.60 per share for a total consideration of €1.335 billion. The transaction was conducted through JINGDONG HOLDING GERMANY GMBH, an indirect wholly-owned subsidiary of JD.com, following approvals from merger control, foreign investment, and EU foreign subsidies authorities.
CECONOMY becomes a subsidiary of JD.com with its financial results consolidated into JD.com's statements from the closing date. JD.com's partner Convergenta retained a 25.3% stake in the retailer, bringing the combined shareholding to 85.2%.
CECONOMY operates more than 1,000 consumer electronics stores in 11 European markets under the MediaMarkt, Saturn, and MediaWorld brands, alongside online retail operations. The company employs more than 50,000 people and reported more than 53 million loyalty members and 2.2 billion annual customer contacts in 2025.
Sandy Xu, CEO of JD.com: "JD.com and CECONOMY share a common vision to build Europe's leading next-generation consumer electronics platform. We can now start to implement our vision and bring it to life."
Remko Rijnders, CEO of CECONOMY: "Today marks the beginning of a new chapter for CECONOMY. Our partnership with JD.com has become reality and we are ready to move into implementation with full momentum."
According to the transaction terms, CECONOMY will remain a stand-alone business in Europe with an independent technology stack. The companies pledged no planned changes to workforce, employee agreements, or store locations. JD.com committed to investing in CECONOMY's consumer brands while the retailer combines its local European expertise with JD.com's technology and logistics capabilities.
The acquisition provides JD.com with substantial physical retail presence across Europe. CECONOMY's financial results will be reflected in JD.com's reported figures beginning November 12, 2026, potentially affecting how investors view the company's business composition.
