Kevin O'Leary is displaying a rare Michael Jordan trading card in an unusual way: wearing it around his neck on a custom Tiffany & Co. chain. The Shark Tank star said his investment group reportedly paid between $500,000 and $600,000 for the card and now believes it is worth more than $2 million, according to BeInCrypto.
That estimate, if realized, would mean the investment has more than tripled in value. However, no public auction has yet confirmed that price, leaving the $2 million figure a paper valuation for now.
The Card and Its Rarity
In a video posted on X, O'Leary showed off the 1997-98 Fleer Metal Universe Precious Metal Gems (PMG) Red Michael Jordan card. Only 100 numbered PMG Jordan cards were produced, with the first 10 in green and the remaining 90 in red. O'Leary owns number 12.
He claims one of the green versions was destroyed, leaving just nine. O'Leary said he chose the red version because it matches the rubies on his Tiffany chain, describing the card as wearable art and a serious financial investment.
Auction Precedent
Recent auction results offer some support for his enthusiasm. In August 2026, another Jordan PMG Red, numbered 52 of 100, sold for $1,473,989, becoming the most expensive PMG card ever sold at public auction.
Still, the final price of O'Leary's copy would depend heavily on its condition, grading, and buyer demand.
Collectibles Versus Traditional Assets
O'Leary has argued that some cards "seem to defy recessions" and wants 5% of his portfolio invested in sports cards, believing rare collectibles can deliver extraordinary returns.
The wider market offers some evidence. An index of rare Pokémon cards gained more than 150% between September 2021 and October 2026, outperforming Bitcoin, gold, and the S&P 500 over that period.
But collectibles carry significant risks: they generate no income, can take time to sell, and depend heavily on what another buyer is willing to pay. For now, only an actual sale can establish what O'Leary's Jordan card is worth.
