Ondo Finance has hired former Invesco ETF executive and Grayscale managing director John Hoffman to expand its tokenized investment products beyond stocks and Treasury notes.
Hoffman joins the firm as managing director and head of product portfolios after serving as head of distribution and partnerships at Grayscale Investments, best known for its digital asset funds. Before that, he spent nearly two decades at $2.5 trillion asset manager Invesco, where he most recently led the firm’s ETF and index strategies business in the Americas.
His focus will be building and distributing tokenized portfolios, including investment baskets developed with asset managers and strategies built around Ondo’s existing products.
The hire points to Ondo’s plans to move beyond tokenized versions of individual assets toward managed investment products on blockchain rails.
“Our next step is building the world’s most trusted platform for intelligently managed, onchain investment portfolios,” Hoffman told CoinDesk in an interview.
“It took 30 years for ETFs to go from niche product to the default vehicle,” he said. “Onchain finance will compress that timeline dramatically. The infrastructure is here and the next generation of portfolio products will be built onchain.”