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Centralized crypto exchange OKX has recorded positive growth in its card adoption across Europe. The digital asset card supports stablecoin spending in regulated markets and opens new use cases for retail holders.
Groceries and Dining Tops Users Transactions
OKX Card has bolstered stablecoin use across Europe, strengthening retail confidence in the growing adoption rate. According to its first-month data, supermarkets and grocery outlets accounted for 26% of all transactions, followed closely by fast-food chains and travel expenses.
The data covered all live locations within the European Economic Area (EEA), showing consumer behavior and spending patterns across a range of products. Early adopters say not paying transaction fees influenced the surge amid tightening competition.
While users used the card for grocery shopping, certain countries leaned toward other categories. 9% of Poland’s spending went toward fuel purchases, while 30% of Germans’ spending went toward e-commerce.
Overall, the report shows new patterns in everyday transactions. Recently, pro-market watchers tipped an increase in retail crypto spending as infrastructure shaped up.
This gives the exchange an advantage in retail numbers within the zone. In 2025, nearly 50% of all crypto card transactions were less than €10. Erald Ghoos, OKX Europe CEO, stressed the importance of crypto for real-world purchases.
“While the ability to freely make payments is core to the founding vision of crypto, for the average user, this can be technically challenging. With OKX Card, our users can realise this vision and transact freely and securely in real life while staying in total control of their assets.”
For years, blockchain developers tried to shift crypto from a payment exchange to not merely as an asset. The store-of-value use case continues to hold sway, but transactions will help unlock total value.
On the institutional front, if stablecoin usage soars, large investors will back huge infrastructural projects to boost cross-border payments. So far, Europe leads in terms of institutional frameworks and early regulatory efforts.
Several banks within the EEA have floated stablecoin research in a bid to lower transaction costs and settlement times. Due to surging utilities, stablecoins are taking a different view in the wider economy.
An executive at a16z crypto called for rebranding of stablecoins rather than being stuck in decade-old descriptive terms. These assets should be seen as global payment infrastructures rather than as alternatives to Bitcoin (BTC) and Ethereum (ETH), which are volatile.