Tag Markets has announced the appointment of Craig Lund as Chief Executive Officer. Lund will lead the company's executive team alongside the firm's founders and existing stakeholders.
Lund brings more than fifteen years of experience across financial services, regulated digital assets, operations and governance. His career includes senior leadership roles at Merrill Lynch, M2, MidChains, BitOasis, and Property Finder. He has taken multiple regulated financial businesses from formation through licensing across several jurisdictions, led teams numbering in the hundreds, and worked within organisations responsible for several billion dollars in trading volume.
At BitOasis, Lund was part of the leadership team that scaled the business significantly and contributed to securing one of the first in-principle approvals granted by Abu Dhabi Global Market to a digital asset exchange and custodian. At MidChains, he helped build an over-the-counter desk that reached multi-billion-dollar volume within its first year. At M2, he led the group operational structure that took a globally regulated exchange and custody platform from launch through multiple global regulated frameworks.
Strategic Focus
Tag Markets is transitioning its priorities from rapid growth to operational foundations and client experience. The company's three-part agenda under Lund's leadership focuses on operating discipline with clear standards and escalation thresholds, resilience of execution across order routing and pricing, and client service treated as management information with feedback recorded and measured.
Tag Markets is an online trading services provider offering access to foreign exchange, commodities, indices and other markets. The company operates as T.M. Financials Ltd, incorporated in Mauritius and regulated by the Financial Services Commission of Mauritius as an Investment Dealer.
