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US Stablecoin Adoption Could Reach 56% With Bank-Level Protections, Visa Survey Shows

A Visa survey found that stablecoin adoption intention among US users could nearly double to 56% if offerings included bank-level fraud protection and deposit insurance, highlighting consumer demand for stronger safeguards.
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US Stablecoin Adoption Could Reach 56% With Bank-Level Protections, Visa Survey Shows

Visa released survey results indicating that bank-level fraud protection and deposit insurance could significantly increase stablecoin adoption for cross-border transactions among US consumers.

The survey of 2,192 US-based customers, conducted by Morning Consult between February and March, found that adoption intention could climb from 36% to 56% under a hypothetical scenario offering bank-like protections and deposit insurance. Respondents indicated interest in faster and cheaper methods for sending money abroad.

Trust in payment methods depends more on the provider than the underlying technology, according to the survey. Willingness to use stablecoins rose from 36% to 45% when offered through an existing financial provider, with nearly two-thirds of respondents citing provider identity as the key factor in their trust assessment.

Currently, stablecoins lack many of the fraud protections and deposit insurance provided by traditional financial institutions. The Federal Deposit Insurance Corporation (FDIC) does not cover stablecoin deposits. The Guiding and Establishing National Innovation for US Stablecoins (GENIUS) Act, expected to take effect in January 2027, is anticipated to include guidelines addressing illicit activities but is not expected to provide FDIC insurance or explicit fraud protection for stablecoins.

In Europe, the European System of Central Banks called for changes to stablecoin reserve requirements under the Markets in Crypto-Assets (MiCA) framework, which began enforcement in June 2024. The system currently requires stablecoins to hold at least 30% of reserves as bank deposits, or 60% for significant tokens. The central banks proposed liquidity thresholds instead, citing risks from rapid deposit withdrawals.

The market capitalization of compliant euro stablecoins more than doubled from 2025 to 2026 ahead of MiCA's transition period completion. US dollar-pegged stablecoins USDC and USDT maintain the largest share of the stablecoin market with a combined capitalization of approximately $260 billion.

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