Bitbase, a digital asset exchange serving individual and institutional users worldwide, announced on November 2, 2026 the launch of Bitbase 2.0, a brand-led upgrade organized around the statement "MARKET FLOWS. WE FOCUS." The exchange's new logo and visual identity are now live across the Bitbase app, website and official social channels, alongside BENIE, a newly introduced mascot.
According to the company, the upgrade opens with the new brand identity and mascot and will extend to the product experience and user engagement in the stages that follow.
A foundation built during Bitbase 1.0
Bitbase said it has operated under the promise "Trust Through Every Cycle" since its launch. During its 1.0 stage, the exchange put in place:
- A product suite spanning Spot, Futures, TradFi and Earn, serving individual and institutional users;
- Asset coverage that includes major digital assets as well as those with strong market interest;
- Registration as a Money Services Business (MSB) with FinCEN in the United States and as a Digital Currency Exchange (DCE) with AUSTRAC in Australia;
- Monthly Proof of Reserves, with custody security supported by Fireblocks.
A three-stage rollout
Bitbase 2.0 will be released in three stages, with the brand upgrade launched first setting the direction for what follows.
- Brand: The new logo, visual identity and mascot, now live across official channels.
- Product experience: The upgrade moves into the interface and the user journey.
- Engagement: The third stage will change how users engage with the platform.
The exchange said it will announce details of each stage through its official channels.
BENIE to front user communication
BENIE, introduced with the launch, will serve as the face of Bitbase in its communication with users and will help introduce the changes that 2.0 brings.
"We chose to start with the brand because it sets the standard for every change that follows," said Nicholas Lo, Chief Business Officer at Bitbase. "The product experience and user participation will come in turn, and we want users to see each step as part of one consistent direction."
About the exchange
Bitbase describes itself as a digital asset exchange serving individual and institutional users worldwide, with products spanning Spot, Futures, TradFi and Earn. Guided by its brand statement, MARKET FLOWS. WE FOCUS., the company said it aims to give users a stable and clear trading experience.
