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Broadridge Financial Solutions expands into tokenization and AI to address market pressures

The financial infrastructure provider launched its DLX tokenization engine and expanded its US wealth management platform to include cryptocurrencies and tokenized securities, signaling a strategic pivot amid industry transformation.
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Broadridge Financial Solutions expands into tokenization and AI to address market pressures

Broadridge Financial Solutions, which operates critical back-office infrastructure for Wall Street's proxy voting and trade processing, has launched new offerings centered on tokenization and artificial intelligence. The NYSE-listed company introduced its DLX tokenization engine on September 9, followed by an expansion of its US wealth management platform on September 14 to include cryptocurrencies and tokenized securities for broker-dealers and registered investment advisors.

Tokenization platform and partnerships

DLX is designed to bridge on-chain and off-chain systems, handling tokenization, trading, settlement, governance, and distribution for both traditional and digital assets. The platform allows firms to access blockchain-based securities without overhauling their existing technology infrastructure.

Broadridge's Distributed Ledger Repo solution, which facilitates short-term lending using tokenized real assets, processes over $351 billion daily. Monthly transaction volumes have reached approximately $8 trillion in prior reporting periods.

The company has partnered with Ondo Finance to offer regulated tokenized US equities and with Galaxy Digital on tokenized equity issuance, custody, and shareholder rights management. The wealth management platform expansion brings capabilities previously available only in Canada to the US market, allowing broker-dealers and registered investment advisors to offer clients direct access to digital assets through existing infrastructure used for conventional investments.

AI deployment across operations

Alongside tokenization, Broadridge is deploying generative and agentic AI tools across its workflows. The company targets productivity improvements and cost reductions of up to 30% for clients in certain use cases.

According to Broadridge's 2026 Digital Transformation study, 80% of financial firms are leveraging either generative AI or predictive AI in their operations.

Implications for infrastructure and adoption

Broadridge's core revenue derives from back-office functions including proxy voting, communications, and trade processing. On-chain governance features embedded in DLX, including proxy voting for tokenized securities, directly relate to these services. The platform expansion lowers barriers to institutional adoption of digital assets by making them accessible through channels that broker-dealers and advisors already use for traditional investments.

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