Kevin Maloney, chief executive of iTrust Capital, disclosed that approximately $1 billion was put to work on the firm’s platform during the most recent quarter. The amount includes a few hundred million dollars drawn from clients’ cash positions.
Maloney said the platform serves more than 100,000 clients and that roughly 50 % of those clients are buying Bitcoin. He noted that investors appear to be allocating a portion of their retirement portfolios to the cryptocurrency, typically ranging from 5 % to 15 % of their holdings.
The CEO emphasized that investors are not “chasing candles” – a reference to short‑term price movements – and described the activity as a shift toward longer‑term positioning. He also discussed the broader context, including investor fatigue, recent legislative developments, and the integration of Bitcoin with traditional financial products.
Key observations
- About $1 billion deployed on iTrust Capital in the last quarter.
- Cash contributions from clients total a few hundred million dollars.
- More than 100,000 clients use the platform.
- Approximately half of the client base is purchasing Bitcoin.
- Clients typically allocate 5 %–15 % of retirement assets to Bitcoin.
Maloney highlighted the importance of custodial solutions and vendor relationships for bridging Bitcoin and conventional finance, and he indicated that iTrust Capital has expanded its offerings to include stocks and ETFs to meet investor demand for yield.


