Kraken has approximately 7 million funded accounts worldwide, according to co-CEO Arjun Sethi. The figure represents accounts that actively hold assets rather than inactive registrations, making it a more rigorous metric than raw signups.
The account growth reflects significant momentum. As of September 2026, the count stood at approximately 6.6 million, compared to 5.7 million at the end of 2025, marking 42% year-over-year growth from mid-2025. Customer assets on the platform total between $40 billion and $50 billion, down slightly from $48.2 billion at the end of 2025. The exchange operates across more than 190 countries and territories.
Payward's Financial Performance
Parent company Payward posted $2.2 billion in adjusted revenue for 2025, a 33% increase from the prior year. Total transaction volume reached $2.0 trillion in 2025, up 34% year over year.
Strategic Shift Toward Financial Services
Kraken is transitioning from a traditional crypto exchange toward a comprehensive financial infrastructure platform. The strategy encompasses trading, banking, asset management, and institutional services under a unified balance sheet and regulatory framework.
This expansion includes significant acquisitions. Payward acquired NinjaTrader for $1.5 billion, providing access to traditional market traders, and Bitnomial for $550 million to strengthen its derivatives capabilities. The company is also launching new products including cards, lending services, derivatives, and tokenized equities—digital tokens representing traditional stock shares that trade on blockchain networks.
The integration strategy aims to serve both audiences: attracting traditional finance participants to crypto products while offering established crypto customers access to conventional financial services, all within a single platform.
