Apple stock rose 3.56% in regular trading after the company's iPhone showcase, which included the reveal of the iPhone Duo. However, Wall Street analysts offered divergent views on the company's prospects.
On September 10, ten analyst notes were issued with split recommendations: five rated Apple a 'Buy,' four gave 'Neutral' ratings, and one assigned a 'Sell.'
Price targets reflected the division. TD Cowen analyst Krish Sankar issued the most bullish outlook, setting a 12-month target of $400—the highest of the day and implying a 22.49% gain from the then-current price of $326.57. At the opposite end, Barclays' Tim Long rated Apple a 'Sell' with a $245 target, predicting a 24.98% decline.
Citi assigned a 'Buy' rating and predicted a 11.77% rise to $365, describing the event as 'in-line with expectations.' JPMorgan commented positively on the pricing strategy. Bank of America noted that lower-than-expected prices could boost sales but likely pressures margins. Rosenblatt echoed concerns about margin compression.
Across the broader analyst community on TipRanks, Apple holds a 'Moderate Buy' rating with sixteen positive, twelve neutral, and four 'Sell' recommendations. The consensus 12-month price target stands at $335.87, implying a 2.85% advance.
Apple stock finished 2026 up 20.50% year-to-date at $326.57 and has gained 7.10% over the past 30 days, though with significant volatility.
